Below is the minimum observation standard from which one can begin building a cumulative database across brands, categories, and answer systems. The card is intentionally simple: it should be reproducible and suitable both for desk research and for regular monitoring within a product or marketing team.
The card's core principle is to record not only the fact that a brand appears, but the entire contour of the answer: the wording of the question, the user's intent, the language, the system, the type of sources, the brand's role, the presence of citations, the nature of category drift, the update lag, and the final practical interpretation. Otherwise, the database will quickly turn into a repository of attractive screenshots with no analytical depth.